Techniques Used in Print Advertising Essay -- Literary Analysis

There are a plethora of features and techniques utilize in print publicize which are often invisible to the rude(a) eye, and primed at targeting the audiences subconscious mind. Audiences consume advert wherever they look or go, whether it be on a train, construe a newspaper, or even using the public bathrooms. Conventions are constructed, and olden knowledge is exploited, by what can be acknowledged as a langu advance of advertising. Print-based advertising is a genre that has been around for a significant amount of time now, and a form that continues to flourish and conciliate itself despite the prominence of more(prenominal) contemporary methods, such(prenominal) as the internet, and more recently, the growth of tablet computing. The following investigation will focus on devil different newspaper advertisements for energy suppliers one from British Gas, and the some other from SSE. A consideration of audience will be undertaken, before analysing the function of languag e, structure, images and typography in each. Then, following this detailed analysis, a commentary on the persuasiveness of each advert will make for a adapted and necessary conclusion. Firstly, as suggested, it is important to consider the audience and context of the two focus advertisements before beginning an analysis of the primary features. This will furnish a solid contextual framework, and make a link betwixt audience, context, and features possible later in the investigation. Both advertisements were featured in a copy of The Guardian, a British national daily newspaper with a respectable circulation. The Guardian is centre-left in its political stance, thus inevitably attracting a readership with shared values. In addition, the newspaper is particularly popular in the 18-54 age demographic. (De... ...rticularly attempt to tie in with the content of the advert in a way that is witty, unlike the SSE advert. However, the declaratives in the main body of text, such as Weve i ntroduced lots of things to help, could persuade readers to read on to appoint exactly what theyve introduced to help. Such a question /answer approach is utilise throughout the advert.Works Cited- publicise Demographic profile of Guardian readers (2010) http//www.guardian.co.uk/advertising/demographic-profile-of-guardian-readers Accessed 04 December 2011.-Vestergaard, T Schroeder, K (1985), The Language of Advertising, Wiley-Blackwell-Goddard, A (1998), The Language of Advertising Written Texts, London Routledge-Delin, J (2000), The Language of Everyday Life, London keen-sighted-Cook, G (1992), The Discourse of Advertising, 1st edn. London Routledge