Rhetorical Analysis on Lux Toilet Soap Ad Essay Example for Free

Rhetorical Analysis on sixty dejection liquid ecstasy Ad EssayLux Toilet cleanse Susan Sanders Devry University Lux Toilet Soap A 1954 ad for Lux Toilet Soap states, Luscious is the word for Greer Garsons complexion and she keeps it that way with Lux Toilet Soap. This statement is an example of how randy address is used in the ad to grab the refs attention. The advertiser uses character draw in by including information about Garsons success in the ad to make the commentator desire to use the product. Logical appeal is used when a refund is offered to leave the reader with no objections to seek the product. The Greer Garson Lux Toilet Soap ad was effective in raising product awareness and scratch due to its usage of these appeals. Garson is pictured against a white background with a vine of grapes in hand in the ad. Purple is the color theme here, as Garsons eye makeup, necklace and grapes are of this color. This gives the ad a moxie of sophistication, warmth, luxur y and even a little mystery. This grabs the readers attention and makes her want to read the ad. The readers attention is then drawn to a sentence below Garson in which the first word, Luscious, is of a bangingr font size than the rest of the text.The color pink draws the reader to look in the target right corner of the ad, where a Lux Toilet Soap wrapper reveals the bar of soap. This completes the attraction, femininity, and smooth grain of the ad. The image and larger-sized text are present in the advertisement to appeal to the readers perception of craving for Garsons flawless skin. Women of this time were open to ideas on how to look as beautiful as possible. This could have been to succeed in their careers or simply to please a man.Looks play a large role in any aspiring actresses success because she is trying to talk people into casting her for roles. In addition, having and taking care of a family was a very important patch of womens lives. They had to look their best in the hopes of getting a husband. This advertisement had their solution and informed the readers to use Lux Toilet Soap to get that desired look. If the picture of Garson wasnt enough to get the reader to find character appeal in the advertisement, there is also smaller blue text at the bottom of the ad intercommunicate them of her credentials.The ad states, Besides being beautiful, Greer Garson is intelligent (shes lectured Shakespeare), talented (probably won more awards than any former(a) film actress) There is also a statement at the top of the ad promoting a exposure Garson most recently starred in, Her Twelve Men. The ad then goes on to state her insistence on the use of Lux Toilet Soap in her home and dressing room, as well as the statistic Greers used Lux for years now-she believes in it, like 9 out of 10 Hollywood stars do. This information about Garsons career leads readers to trust in her belief of the soaps effectiveness. It suggests that the reader should want to us e the Lux soap because successful and beautiful people like Garson do. If it plays some part in Garsons success, then the reader might have that same luck with life as well, after apply Lux soap. As the reader continues through the text, the final appeal is utilized, logic. The ad states that devolve Garsons luscious complexion is as good a recommendation as we know of for using Lux Toilet Soap.If you find Lux isnt everything a good soap can be, well effect what you paid for it. Fair enough? After being presented this offer, the reader runs out of objections to trying the product. Reasoning tells them to deal it, try it, if it isnt satisfactory, get a refund, and no loss would be incurred. The offer leaves the reader with a feeling of obligation to buying the product. It is important that the ad achieves this because it ultimately leads to higher sales profit. Lux Toilet Soap was not the only solution to uneven or imperfect complexion.